Key highlights of the 2025 Law amending and supplementing a number of articles of the Law on Product and goods quality

The Law amending and supplementing a number of articles of the Law on Product and goods quality 2025 (“LPGQ Law 2025”) marks a significant adjustment in Vietnam’s legal framework governing product and goods quality management. The Law introduces several new regulations that have a direct impact on business operations, particularly in the context of increasingly stringent requirements regarding product quality, information transparency, and traceability. Against this backdrop, identifying and properly implementing the new legal requirements is essential for enterprises to ensure compliance and mitigate legal risks. In this article, TNTP provides an overview and analysis of several key provisions of the LPGQ Law 2025.

1.New regulations on the “Digital Product Passport” for traceability

Under the LPGQ Law 2025, a digital product passport includes information with the following characteristics:

(i) Information relating to the product and its supply chain;

(ii) Such information is stored in the form of barcodes, other appropriate technological means, or via database systems accessible through digital links; and

(iiiThe information can be read or connected through suitable devices.

The introduction of the digital product passport under the LPGQ Law 2025 reflects a clear legislative orientation toward enhancing information transparency and product traceability. The digital product passport facilitates simplified access to product information for relevant entities. In line with this objective, Article 6đ of the LPGQ Law 2025 encourages business entities to apply technological solutions in implementing digital product passports.

2.Amendments and supplements to prohibited acts

The LPGQ Law 2025 amends and supplements prohibited acts in order to strengthen the assurance of product and goods quality in current practice, including:

• Providing false or misleading information or engaging in deceptive advertising regarding product and goods information, including quality, origin, and provenance; trading in products and goods that do not conform to declared applicable standards or relevant technical regulations, or whose origin is unclear, particularly on digital platforms facilitating electronic transactions, thereby causing confusion or misleading consumers;
• Concealing information relating to the level of risk of products or goods that may adversely affect human health, the safety of animals and plants, property, or the environment;
• Engaging in unfair competition acts related to product and goods quality that cause confusion or damage to other relevant entities.

These provisions demonstrate the clear legislative intent of the LPGQ Law 2025 to raise standards of honesty and transparency in relation to product quality, especially in the rapidly expanding context of e-commerce and digital platforms. The supplementation of prohibited acts reflects practical realities, as violations involving misleading advertising and falsification of origin have become increasingly sophisticated and difficult to control.

3.More detailed regulations on ensuring product quality in transactions on digital platforms

The LPGQ Law 2025 sets out specific responsibilities for both sellers and digital platform operators in ensuring the quality of goods traded on digital platforms, as follows:

• Responsibilities of sellers on digital platforms facilitating electronic transactions
  – Ensuring that goods offered for sale are eligible for circulation on the market and conform to declared applicable standards and relevant technical regulations in accordance with law.
  – Providing full and accurate information on product quality on digital platforms, including: product name and origin; name of the organization or individual manufacturing or importing the goods and responsible for product quality; conformity marks and compliance marks as required by law; instructions for use and safety warnings (if any); and other relevant information as required by law.
• Responsibilities of intermediary digital platform operators facilitating electronic transactions
  – Complying with regulations on electronic transactions, e-commerce, and other relevant laws in the organization and operation of digital platforms.
  – Requiring sellers on the platform to provide complete information on product quality in accordance with legal requirements.
  – Establishing and implementing management measures for goods traded on digital platforms, including: inspection, supervision, and handling of goods that violate quality regulations upon detection or at the request of competent state authorities; cooperating with competent authorities in inspecting, verifying, and handling violations related to product and goods quality; establishing and operating systems for receiving and handling consumers’ feedback and complaints relating to product and goods quality on digital platforms.

These provisions indicate that the LPGQ Law 2025 has expanded its regulatory scope to the digital environment, reflecting the rapid growth of online trading activities. By clearly defining the concurrent responsibilities of sellers and platform operators, the Law addresses gaps in accountability in quality management, particularly in online transactions. The obligations are designed to enhance information transparency and risk control, thereby strengthening consumer protection and reinforcing market confidence in e-commerce activities.

The LPGQ Law 2025 imposes higher requirements on enterprises in ensuring product quality and information transparency. While these new regulations increase compliance pressure, they also present opportunities for businesses to enhance their credibility and competitive capacity in the market. In the context of increasing digitalization of commercial activities, enterprises should proactively review their operations and implement appropriate compliance measures to fully meet the new legal requirements.

Best regards,